Taylor Swift is having â€śtroubleâ€ť selling tickets for her â€śReputation Stadium Tour,â€ť according to a misleading report from the tabloids. Gossip Cop can set the record straight. The superstar undoubtedly remains one of musicâ€™s top touring acts.
But OK! has been peddling a months-long storyline about the singerâ€™s latest concert series supposedly struggling. In May, the magazine spread a false story about Swift using boyfriend Joe Alwyn to boost ticket sales. As Gossip Cop explained, however, her romance was in no way tied to the success of her tour, and she had no need to resort to such a publicity stunt. Months before the launch, Billboard reported that Swiftâ€™s tour was already on track to become â€śone of the biggest of all time.â€ť And before the first concert even began, Swift broke an attendance record in Arizona.
Of course, the outlet didnâ€™t mention any of this, and now itâ€™s misleading fans again with a new article headlined, â€śTaylorâ€™s Tour Trouble.â€ť The publication acknowledges that â€śthe reviews have been great and the moneyâ€™s pouring in,â€ť but claims the â€śone thingâ€ť thatâ€™s â€śplaguingâ€ť the tour is â€śempty seats.â€ť The tabloid points to allegedly unsold tickets in Manchester and Dublin, but conveniently fails to mention places where that didnâ€™t occur. In the beginning of June, for example, Swift played two sold-out shows at Chicagoâ€™s Soldier Field.
The magazine also doesnâ€™t tell readers that the songstressâ€™s ticketing system for this tour wasnâ€™t structured so that every show would be sold out. Rolling Stone examined Swiftâ€™s ticket strategy in April, explaining how she and other artists are now using â€śdynamic pricingâ€ť to stop scalping. The process helps to ensure musicians are paid fairly for market demand. Again, the outlet doesnâ€™t share any of this, and instead paints an inaccurate picture.
The publication even claims that â€śplaying to blank spaces is rattling Taylor,â€ť and quotes an almost assuredly fictional â€śsourceâ€ť as saying, â€śThis is likely the consequence of staying out of the spotlight for so long. She may have lost many of her fans.â€ť Considering Swiftâ€™s Reputation album was the only record in 2017 to sell one million physical copies, itâ€™s apparent her fan base is still quite strong. Forbes even noted that it shows â€śjust how powerful Swift remains.â€ť
Additionally, in a story this week that explored Swiftâ€™s success with the song â€śDelicate,â€ť Billboard deemed the tour a â€śtriumphant victory lapâ€ť that has â€śattracted uniformly strong reviews and earned some historic grosses.â€ť The bottom line can be found in the very first sentence of the misguided OK! article: â€śThe reviews have been great and the moneyâ€™s pouring in.â€ť That statement is actually truthful, and all that really matters. Swiftâ€™s tour isnâ€™t in â€śtrouble,â€ť but the magazineâ€™s warped agenda is designed to make readers think otherwise.
Weiss, Shari. â€śTaylor Swift Using Joe Alwyn To Boost Ticket Sales?â€ť Gossip Cop, 24 May 2018.
Brooks, Dave. â€śShake It Off: Despite Negative Press, Taylor Swift’s Reputation Tour Could Be One of the Biggest of All Time.â€ť Billboard, 2 Jan. 2018.
Drysdale, Jennifer. â€śTaylor Swift Breaks Arizona Stadium Attendance Record Ahead of ‘Reputation’ Tour.â€ť Entertainment Tonight, 28 Apr. 2018.
â€śTaylor Swift Sells Out Soldier Field This Weekend For 2-Day Show.â€ť CBS Chicago, 31 May 2018.
Knopper, Steve. â€śTaylor Swift’s Ticket Strategy: Brilliant Business or Slowing Demand?â€ť Rolling Stone, 9 Apr. 2018.
McIntyre, Hugh. â€śTaylor Swift’s ‘Reputation’ Was The Only Album In 2017 To Sell 1 Million Physical Copies.â€ť Forbes, 9 Jan. 2018.
Unterberger, Andrew. â€śWhile You Weren’t Looking, Taylor Swift Scored Her Biggest ‘Reputation’ Radio Hit.â€ť Billboard, 6 July 2018.