Given the fast pace of the media, and the businesses behind the news, TV and content you consume every day, nine.com.au brings you Red Ink â your ears and eyes behind the big decisions, the gossip and spin. Each week we’ll unpack the manoeuvres behind the scenes of the dramatic moments of the media world.
âExposureâ and âno budgetâ: the frustration of freelance journalistsÂ Â Â Â Â
Bauer Media has added a new title to its long list of misdeeds â and no, this one has nothing to do with Rebel Wilson.
Itâs come to Red Inkâs attention that the German owned publisher behind Australian Womenâs Weekly, Cosmopolitan and Womanâs Day has been approaching female writers to ask them to contribute to a coffee table book celebrating motherhood.
The book, due to be released next April, is set to be filled with mothers writing letters to their children. Que the gentle cooing of delight.
But itâs not all so delightful.
When one of the women approached naturally asked about payment, they were told, âWe donât have a budget to pay but contributors get to be part of something beautiful they can show their kids one dayâ.
Excuse us while Red Ink throws up a little.
Women donât need something âbeautiful they can show their kids one dayâ in exchange for their hard work, they need payment so they can feed and clothe their kids and take them on family experiences. A coffee table book wonât make up for a less-than-satisfactory dinner because mum didnât get paid that week.
The issue at hand is that Bauer Media â a company worth millions – will most likely make money from the book and the writers involved should be paid for their work.
Bauer Media isnât the only outlet to offer such deals, The Guardian garnered negative headlines three years ago after offering a meagre sum to Tracey Spicer in exchange for writing branded content for client ANZ.
Freelance writers, especially women, need to feel empowered enough to tell commercial outlets no.
Bauer Media has told Red Ink that the company has not approached any contributors to work for free on the book which it is publishing with website The Grace Tales.
Strange sort of miscommunication wouldnât you say?
Nineâs Future Women launches
Itâs finally here! Future Women has launched and you can now take a tour around the website and get more familiar with the offering.
Helen McCabe, the founder of Future Women and Nineâs director of digital content, tells us: âIt is a soft launch, which gives us a chance to refine and work through any glitches that may appear. As part of that, we have announced an introductory offer but we are quietly pleased with the very early response.
âIt is an exciting time and thank you to everyone who has taken an interest.â
Thereâs three memberships on offer â the introductory package, called âRedâ, is $7 a month which breaks down to 23-cents a day, with the gold membership coming in at $23 a month and the very shiny Platinum membership at $3,000 for the entire year.
Nine (the website youâre reading) has a stake in Future Women.
Tenâs unsurprisingly male-led âpilot weekâ
Network Ten has unveiled its âPilot Weekâ lineup â and considering the current debate around equal representation and equal power, it went with the decision to showcase eight male media personalities.
Pilot Week will see Ten put the new shows to an audience vote.
It will be hosted by 2DayFM radio co-host Grant Denyer and Studio Ten co-host Angela Bishop â with Bishop really the only female face in the line-up.
The shows which will be put to the audience test are: Skit Happens â a sketch comedy show produced by CJZ; Dave â a half-hour narrative comedy from comedian Dave OâNeil; Kinne Tonight â a half-hour show featuring comedian Troy Kinne; Drunk History â a comedy format that takes Australiaâs history and re-tells it through the words of comedians and entertainers hosted by Rhys Darby and Stephen Curry; Taboo â which will see Harley Breen spend five days and nights with members of a disadvantaged group in society and use that experience to perform a stand-up routine about them; Trial by Kyle â essentially Judge Judy but with Kyle Sandilands who is joined by The Bachelor star and criminal lawyer Anna Heinrich to settle disputes; Disgrace! â Former Labor politician Sam Dastyari and the team behind Gruen and The Chaser team up for a half-hour show looking at the latest âoutbreak of rageâ; Bring BackâŠSaturday Night; Rove McManus will host the live TV program which aims to bring back Saturday night entertainment through sketches, guests, music and comedy.
The lack of female faces has already been identified by a number of high-profile female entertainers â and Red Ink tends to agree with them, Ten could have and should have done better.
Proving influencer marketing is dumb
If youâve ever thought being an influencer sounded wanky and well, influencer marketing is stupid, then this is the story for you.
An investigation by News Corpâs The Daily Telegraph found the Federal Government Health Department has splashed a lot of cash on influencers posting fitness photos to their Instagram accounts â with some influencers pocketing as much as $3,000 a post (Red Ink needs to reconsider our career choices).
But it seems the government didnât do its homework â with some of the influencers selected to promote a health lifestyle having ties with alcohol companies and extreme dieting products.
Of course, the Federal Health Minister Greg Hunt has ordered an immediate review. Weâll we would he keeps telling us he doesnât have money to waste.
New Zealand versus Australia, Lynx style
To finish off today, hereâs a pretty good ad from Lynx.
It features Kiwi star Julian Dennison â who some of you might know better as Russell Collins/Firefist from Deadpool 2 â who switches from Lynx Australia to Lynx New Zealand body spray after an Aussie threatens to steal his girl.
Like all classic high school duels (at least in Australia), this one is settled with a handball battle of the ages â and unfortunately the Aussies donât come out of it looking too good after tampering with the balls (Lynx are sorry not sorry for dragging up the ball tampering scandal that has tarnished every Aussieâs good name in any kind of sport).
Just watch the ad â itâll improve your Monday.