Tuesday, 14 August 2018
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PwC report: Companies must get the consumer trust piece right

PwC report: Companies must get the consumer trust piece right
12 Jun
12:22

The trust deficit continues to grow between companies and consumers – and to succeed companies must measure and capitalise on their trust assets, according to PwC Australia’s entertainment and media industry leader, Megan Brownlow.

Brownlow is the lead author of PwC’s 17th annual Australian Entertainment & Media Outlook. The report analyses trends and consumer and advertising spend across 12 segments and shows spending is expected to rise at a compound annual growth rate (CAGR) of 3 per cent over the next five years, but with sharp differences between industry segments and sectors.

“Numerous breaches of trust by corporates in Australia and globally over the last year have soured relationships with consumers. Companies that get the consumer trust piece right will take it to the bank and boost investor and regulator confidence,” Brownlow said. 

According to the report, Australian entertainment and media companies must assess trust and create, capture and monetise their trust assets in order to find growth in the next five years. 

In particular, the subscription television market is the fastest growing segment in spending, forecast to rise at a compound annual growth rate (CAGR) of 10.1 per cent, trailed by the Internet advertising market at 7.7 per cent. 

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