Wednesday, 15 August 2018
BREAKING NEWS

KFC won’t have to ‘Stop it’: ASA rules in favour of ad

KFC won’t have to ‘Stop it’: ASA rules in favour of ad
29 May
8:22

In the commercial a young man watches a video on his smartphone. The video on his screen shows KFC offering eight pieces of chicken and chips for R99.90 on Tuesdays.

The young man’s response to the video is the following: Voiceover: “Get eight pieces of chicken…” Young man: “Stop!” Voiceover: “…and two large chips…” Young man: “Stop it!” Voiceover: “…all for 99.90…” Young man: “Stop it. I like it!” Voiceover: “…mm hmm. It’s finger-licking good.”

Chipoyi believes the young man saying “Stop it. I like it!” changes the meaning of “Stop it”‚ going against women and child abuse advertisements where “Stop it” would mean exactly that.

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