In the commercial a young man watches a video on his smartphone. The video on his screen shows KFC offering eight pieces of chicken and chips for R99.90 on Tuesdays.
The young man’s response to the video is the following: Voiceover: â€śGet eight pieces of chickenâ€¦â€ť Young man: â€śStop!â€ť Voiceover: â€śâ€¦and two large chipsâ€¦â€ť Young man: â€śStop it!â€ť Voiceover: â€śâ€¦all for 99.90…â€ť Young man: â€śStop it. I like it!â€ť Voiceover: â€ś…mm hmm. Itâ€™s finger-licking good.â€ť
Chipoyi believes the young man saying â€śStop it. I like it!â€ť changes the meaning of â€śStop itâ€ťâ€š going against women and child abuse advertisements where â€śStop itâ€ť would mean exactly that.