Saturday, 21 July 2018
BREAKING NEWS

Facebook unveils ‘Here Together’ campaign in Australia

Facebook unveils ‘Here Together’ campaign in Australia
27 Jun
12:58
151027-facebook-headquarters-1-100624905-orig.jpg
151027-facebook-headquarters-1-100624905-orig.jpg

Facebook has launched an eight-week marketing campaign targeted at Australian consumers.

The move comes after more than 310,000 Australians may have had their data improperly shared with Cambridge Analytica, according to a Facebook update in April. Facebook information of up to 87 million people, mostly in the US, has been illegitimately collected.

As part of a broader communications campaign, ‘Here Together’ has been launched today to drive awareness of the changes Facebook has made to protect people’s privacy, remove fake accounts from the platform and ensure people have a positive experience using the platform.

Already launched in the US, and launched in the UK earlier this week, the campaign acknowledges users come to the platform to be in a community and to interact with family and friends, rather than looking at ads or news.

In a Facebook post on 12 January, Facebook CEO, Mark Zuckerberg, confirmed the social media giant is decreasing the amount of public content from media publishers and brands in favour of prioritising friends and family posts in users’ news feeds.

« »

allsites

Related Articles